It’s time to take the guesswork out of online shopping. Give your imagination a day off and shop our 11 best-selling essentials in 11 sizes. No more thinking, “I wonder.”  Only, “Wow!” Now you can see what we mean by made for everyone: 00 to 40.

Universal Standard exists for you.

You’re the reason why. Why we began, design, and continue to exist and persist despite the industry lagging behind. Everything is made in your size, to meet your fit and quality expectations, and to help you define your personal style.

A big part of our design process is imagining you in every garment. We center you from sketch to sample. And, like you, our team is obsessed with the cut of a crew, the drape of a dress, the slit of a skirt, and the flexibility of a fabric. Each piece features practical details and desirable features added with you in mind—from the buttons we choose to how a fabric moves and where we crop a hemline, everything we do is for you.