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Why Universal Sizing?

We thought that conventional sizing seemed a little skewed, so we decided to shift the spotlight to reflect the real bell curve. If the average woman wears a size 18, then that should be called a Medium, right?

Whats my size?
Hover over the size you typically wear to reveal your Universal Standard size.
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00
0
4XS
2
3XS
4
3XS
6
2XS
8
2XS
10
XS
12
XS
14
S
16
S
18
M
20
M
22
L
24
L
26
XL
28
XL
30
2XL
32
2XL
34
3XL
36
3XL
38
4XL
40
4XL
Universal Standard Size Chart
“I am so relieved that I finally have a brand that carries my size. The fit makes me feel beautiful and I love the design details on each piece.”
- Amanda, Geneva customer
“We believe this is the right way to express sizing in the apparel industry because it actually represents the American woman as she is, and we hope that other brands consider adopting this sizing as well.”
- Alexandra Waldman, CoFounder & CEO